Benchmark is optimistic about the Strategy's shift to the STRC financing model, setting a target price of $705

Benchmark analysts recently reaffirmed their "buy" rating on Strategy (formerly MicroStrategy) and set a target price of $705, indicating an upside potential of about 430% from the current share price of approximately $130. Analysts believe that the company's strategic shift to the STRC preferred stock financing model is expected to become a core driver of Bitcoin reserve growth.

At the Strategy World 2026 conference, the company's Executive Chairman Michael Saylor stated that the company will shift from its previous strategy of encouraging enterprises to incorporate Bitcoin into their balance sheets to focusing on promoting STRC perpetual preferred stock as the primary financing tool for future Bitcoin purchases. Benchmark analysts noted that STRC will become the "main engine" for Strategy to accumulate Bitcoin and is expected to accelerate the growth rate of the company's Bitcoin holdings per share.

The STRC price fell to around $90 earlier this month but has since rebounded to near the $100 par value level. This preferred stock product offers an annualized yield of approximately 11%, pays dividends monthly, and has priority over common stockholders in the dividend distribution order.