From Candy Vendor to Crypto Billionaire: Coinbase Founder's $8 Billion Startup Rule
Original Author: TRACER
Brian Armstrong is one of the wealthiest figures in the cryptocurrency field. He founded the Coinbase exchange and earned $8 billion in just five years, making him one of the world's top investors according to Forbes. Here are his Memecoin secret, strategy, and five major predictions.

The significant development of the cryptocurrency industry needs to be grateful to a few individuals, and Brian Armstrong is one of them. He entered this field due to a belief in technology and completely changed his life trajectory with his belief in Bitcoin. Brian Armstrong's growth experience and industry insights are worth revisiting repeatedly, drawing insightful revelations:

Brian was born in San Jose, California, with an entrepreneurial potential from a young age. In an interview, he once admitted that he was called into the principal's office for selling candy on the school playground. During high school, he developed a passion for internet technology and started learning to code.

He later pursued his studies at Rice University and obtained a master's degree. After graduation, he chose to live in Buenos Aires, Argentina, for a year, where he witnessed severe hyperinflation. The method to combat this economic turmoil—cryptocurrency—became the direction he would delve into in the future.

After graduating from college and going through a series of jobs, he co-founded a platform with his friends that matched private teachers with students. The platform allowed teachers to post personal information and offer teaching services to potential student clients. Brian Armstrong served as the CEO of the project for eight years, eventually selling it for a price equivalent to 21 times his annual income.
During Christmas 2010, Brian Armstrong first learned about Bitcoin while staying at his parents' home in San Jose. He stumbled upon the seminal document written by Satoshi Nakamoto—"Bitcoin: A Peer-to-Peer Electronic Cash System." From that moment on, he began contemplating a venture.

He held a guiding principle for entrepreneurship: "The one who gets rich isn't the gold miner, but the one selling shovels." At that time, there was a direct competitor in the industry, namely the famous Mt. Gox, but that platform suffered from serious transaction latency issues. In 2021, Brian Armstrong and Fred Ehrsam officially registered Coinbase.

Coinbase has begun to receive a large amount of investment, with a valuation that is more than eight times Brian's original target. He had initially planned to create a $1 billion company. Today, Brian Armstrong is living the dream, holding a fortune of millions. He is also actively sharing his insights and advice, which you should definitely consider:

Currently, Brian Armstrong firmly believes that it is necessary to reform cryptocurrency regulatory policies. The previous government severely hindered the industry's development, and now is the best time to correct this issue. There is discussion across the board regarding the appointment of an SEC chairman who supports cryptocurrency and the establishment of a clear and stable legal framework, which is a significant positive for the cryptocurrency market.

Brian Armstrong holds a very positive view of Memecoins and believes they have some development prospects. In his view, just as GIFs and internet memes have become a part of the internet economy, Memecoins could also become an important cultural and even economic phenomenon. This is a significant perspective that is worth thinking deeply about.

Brian also shared a media browsing tip: you should never listen to the promoters on YouTube. When analyzing a project, pay particular attention to 3 key elements:
GitHub code contribution quantity Team's activity on Twitter and Discord Responsiveness to critical opinions, if the project team remains silent, this is a danger signal. The new Trump administration's policies could significantly increase institutional fund flows into the market, all driven by government actions that will effectively enhance the confidence of financial institutions, with the core driving force being the government's advancement of relevant legislation regarding stablecoins and the digital dollar.
Brian Armstrong believes that cryptocurrency will never replace the traditional financial system but will complement it powerfully. Exchange-Traded Fund (ETF) trading, asset custody services, and deeply integrated products with banks and fintech platforms will be the development trend. This is essentially a practical suggestion: be sure to develop products that can interface with the traditional financial architecture.
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WEEX P2P update: Country/region restrictions for ad posting
To improve ad security and matching accuracy, WEEX P2P now allows advertisers to restrict who can trade with their ads based on country or region. Advertisers can select preferred counterparty locations for a safer, smoother trading experience.
I. Overview
When publishing P2P ads, advertisers can now set the following:
Allow only counterparties from selected countries or regions to trade with your ads.
With this feature, you can:
Target specific user groups more precisely.Reduce cross-region trading risks.Improve order matching quality.
II. Applicable scenarios
The following are some common scenarios:
Restrict payment methods: Limit orders to users in your country using supported local banks or wallets.Risk control: Avoid trading with users from high-risk regions.Operational strategy: Tailor ads to specific markets.
III. How to get started
On the ad posting page, find "Trading requirements":
Select "Trade with users from selected countries or regions only".Then select the countries or regions to add to the allowlist.Use the search box to quickly find a country or region.Once your settings are complete, submit the ad to apply the restrictions.
When an advertiser enables the "Country/Region Restriction" feature, users who do not meet the criteria will be blocked when placing an order and will see the following prompt:
If you encounter this issue when placing an order as a regular user, try the following solutions.
Choose another ad: Select ads that do not restrict your country/region, or ads that allow users from your location.Show local ads only: Prioritize ads available in the same country as your identity verification.
IV. Benefits
Compared with ads without country/region restrictions, this feature provides the following improvements.
Aspect
Improvement
Trading security
Reduces abnormal orders and fraud risk
Conversion efficiency
Matches ads with more relevant users
Order completion rate
Reduces failures caused by incompatible payment methods
V. FAQ
Q1: Why are some users not able to place orders on my ad?
A1: Their country or region may not be included in your allowlist.
Q2: Can I select multiple countries or regions when setting the restriction?
A2: Yes, multiple selections are supported.
Q3: Can I edit my published ads?
A3: Yes. You can edit your ad in the "My Ads" list. Changes will take effect immediately after saving.