If LIBRA and MELANIA hadn't emerged, would the crypto world really be better off?

By: blockbeats|2025/02/18 15:30:04
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Original Title: What if $MELANIA was never launched?
Original Author: 0xFinish, 0xTrack Member
Original Translation: ChatGPT

Editor's Note: The author reflects on the birth of PumpFun, the Bitcoin halving, the differences between 2021 and current scams, and how to adapt to a new market cycle. The author reminds investors in the current market environment to be mindful of limited liquidity, have a clear exit strategy, stay on top of market narratives during rotations, avoid excessive FOMO, always keep some profits in stablecoins, and continue to accumulate long-term quality assets like BTC.

Below is the original content (slightly rearranged for readability and comprehension):

This cycle has been very challenging, worse than any cycle before. Many even refer to it as the "scam cycle" due to the increasing number of "rug pulls" and rug projects causing concern.

The purpose of this article is to look back and try to predict what lies ahead for those of us who only want to succeed.

The Birth of PumpFun

On January 19, 2024, PumpFun was born, forever changing the face of meme coins. Everyone had the opportunity to launch a token, regardless of their age, profession, or nationality.

If LIBRA and MELANIA hadn't emerged, would the crypto world really be better off?

At the time, the hype was not significant, but PumpFun started to gain momentum in March 2024, with early projects like $MICHI and $FWOG. Anyone could launch a meme coin in seconds, transforming the entire market.

As more tokens emerged, PumpFun became a platform for fair distribution, free from insider rug pulls. While it seemed attractive, the extraction fees were substantial.

Since its launch, PumpFun has earned over 2.86 million $SOL, equivalent to around $5.77 billion. It may be one of the most successful startup projects ever.

This liquidity has been permanently withdrawn and pocketed by PumpFun's developers. However, I believe this is a key reason that sets this cycle apart. We will delve further into this shortly.

Bitcoin Halving

Next is a key moment in the current cycle. On April 20, 2024, the Bitcoin mining reward will decrease from 6.25 BTC to 3.125 BTC. When the first ETF was approved on January 10, 2024, many thought it might be a "sell the news" event, but we actually witnessed a new ATH.

ETF + Halving is the strongest bullish combination for BTC, as many have been waiting for institutional liquidity to start entering the market. And that's exactly what happened. Fidelity, BlackRock, and MicroStrategy are buying in every day, continuously injecting liquidity into the market.

This gave people hope. They thought this bull run would be similar to the previous ones, but this time, everything was different.

The market is always against the masses, meaning if retail is bullish, the market is likely to fall, and vice versa. Perhaps this is what's happening here, and we are about to reveal this.

Your Expectation Is the Issue

Looking back at the 2017 and 2021 cycles, the situations were very similar. Making money wasn't hard, and it didn't require any special knowledge. There were 10-20 mainstream coins that everyone knew, and everyone was accumulating.

First, BTC rose, then ETH followed, acting as the beta asset of the cycle, usually yielding higher returns. After that, we moved from ETH to other mainstream coins, then to some small-cap coins.

That's why many people in 2024 decided to skip the BTC phase and directly invest in ETH or other altcoins. The logic is simple. If ETH can rise 5x, and larger altcoins can rise 10x, why wait for a 2-3x return on BTC?

This logic is very straightforward; however, the "public" did not consider that this cycle might be different. The number of projects, tokens, and meme coins is 100 times more than before, and everyone rushed to buy familiar tokens like $DOT, $ATOM, $ADA, expecting the promised 10x returns.

As a result, when liquidity started flowing into shitcoins, the number of new projects was too high, leaving old projects behind instead.

Scams in 2021 vs Now

Just saw @Overdose_AI make a valid point and decided to chime in here. Going back to 2021, the scammers of the "Rug Pull" were quite creative, as long as they weren't too greedy, they almost let everyone jump ship.


· Terra $LUNA controlled by Do Kwon
· FTX controlled by Sam Fried
· 3AC invested a long time before the crash
· Alameda drove different narratives and manipulated the market

Scams back then were relatively challenging and required a certain level of intelligence. Whereas now, people simply leverage big brands, celebrities, and even rulers of nations to promote their garbage projects.

People have become accustomed to gambling, FOMOing into $TRUMP and $MELANIA, deciding to make up for losses through $CAR or $LIBRA, only to end up losing all their money.


I know 10 to 15 exceptional traders who once invested in $LIBRA through DCA, seized the opportunity, waited for a pullback, while insiders made over $1 billion of pure profit off of them.

Time to Adapt

It's time to understand that the cycle will never be exactly the same; shitcoins are not just Beta versions of BTC or ETH; they are an entirely different niche market that brings more risk and more opportunity.


You can't just go long on $DOT or $ATOM because BTC hit a new high, as that was effective in 2021.

Make no mistake, I still believe in BTC and think it will remain one of the best compounding assets for the next 10 to 20 years, but the returns will be akin to stocks, no longer the easy 200% annual growth.

Conclusions to Remember in This Cycle


1. HODLing is what fools do; if you didn't sell at the right time, you're screwed. @MustStopMurad has been telling you to HODL, and almost all of his meme coins have plummeted 80%-90% since ATH.


2. You need to have a clear sell strategy. I know this may sound harsh, but that's how the market is; you must determine your exit before making a trade.

3. Narrative Rotation, recently, we have experienced crazy market rotations from meme coins to AI Agents, and then to $TRUMP. If at any point you didn't keep up, you can almost guarantee that most of your gains will be wiped out. Always follow the market narrative and remember that liquidity is limited.

4. "Timely" is always better than "Early." Don't overthink, find the right time to enter, but also don't be too anxious to wait.

5. Always convert a portion of your profits into a stablecoin. No matter how much you believe in a protocol, continue to accumulate BTC, which is still better than most stock or real estate opportunities.

To be honest, I don't know if we are going to see a decline or a rise next. Currently, I have positions on both sides. If the market declines, I will continue to buy more BTC and $ETH.

If the market rises, I have enough altcoins to avoid FOMO, and I know I can profit through trading and help my followers.

I hope this cycle is not over yet. Currently, BTC's consolidation will determine our trend for the next 2-3 months.

Original Article Link

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.


2025 Full-Year Financial Highlights


Revenue: Expected to be between $39 million and $41 million, reaching a new company high.


Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.


Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.


Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.


Core Consumer Food Business Performance


In 2025, DDC's core consumer food business maintained strong operational performance.


The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.


In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.


Bitcoin Reserve Update


In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.


As of December 31, 2025: The company holds 1,183 BTC.


As of February 28, 2026: Holdings increased to 2,118 BTC


Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC


DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."


Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation


About DDC Enterprise Limited


DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.


The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.


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